Lil Durk stars in a new Beats campaign marking the introduction of a fresh A-Cold-Wall* collaboration.

The link-up comes in the name of the unveiling of the Beats Studio3 Wireless in ACW concrete, which boasts a utilitarian slate-and-chalk palette with a black stripe running down each side. Additionally, the ACW logo is printed on the sidearms, inner arm, and case. Further driving home the visual choices here is the recycled wood fiber-crafted packaging, complete with materials either recycled or responsible sourced.

In a statement, ACW founder Samuel Ross said the aim of this collab was to “convey a universal material language” while remaining aligned with an overall minimalistic sensibility.

“Building a literal link between environment, inspiration, material, and function enabled us to project shared, hyper-local, hyper-global influences as a keystone for a universal community,” Ross said. “By this I mean through the cinematography, the shifting of environments and location—the catalyst of music playing a major role in transporting a listener, or transforming a physical environment.”

The campaign portion of the rollout, shot by Cam Kirk and focused on Durk, explores the “evolving relationship” the Voice of the Heroes artist has with his hometown of Chicago.

The Beats Studio3 Wireless x A-Cold-Wall* limited edition release—which goes for $350—will first be made available available via A-Cold-Wall* on Oct. 15. The headphones will then be given a wider launch on Oct. 18 via Apple, SSENSE, Saks Fifth Avenue, NOTRE, NTWRK, END Clothing, and Selfridges. See more below.